An online retailer
This online retailer ran the business from a handful of team addresses. Customers wrote to info@, leads landed in sales@, and order questions went to support@. The trouble was how those addresses had been built. Each one was set up as a normal user account with a paid license, and the whole team logged in with one shared password. That created two quiet problems at once. Nobody could see who had answered what, so replies got missed or doubled up. The shared password was a security risk every time someone joined or left. On top of that, the business was paying for licenses on addresses that never needed one. A shared mailbox in Microsoft 365 is free when it is set up properly. They were paying full price for three.